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I disagree its less important. A great majority of the most popular apps in the app store (not counting games) are SAAS businesses, they will benefit enormously
by no_wizard 4y ago
I disagree its less important. A great majority of the most popular apps in the app store (not counting games) are SAAS businesses, they will benefit enormously by redirecting sign ups to their own websites. I think this will have a pretty big overall affect for developers on iOS if they can maintain good conversions this way.
- throwaway-blaze 4y agoOne area not discussed often enough with the App Store for subscription apps is the percentage of people that have a billing issue and end up churning because of it. This can be anywhere from 8-20% depending on your app. Because purchases are anonymous on the App Store, you have little ability as an app owner to ping your customer and say "Hey, your credit card failed, click here to update it". Supposedly Apple will be making some moves to rectify this in iOS17 but handling subscriptions yourself makes this pretty easy...