3 ms·
> It’s certainly not a great idea to try and get a trademark on a name that was previously used for something else, but if you can demonstrate that consumers no
by JieJie 4y ago
> It’s certainly not a great idea to try and get a trademark on a name that was previously used for something else, but if you can demonstrate that consumers now associate the name with your product you may be able to get protection.
See: https://www.cultofmac.com/454244/steve-jobs-naming-macintosh/ https://www.cultofmac.com/454244/steve-jobs-naming-macintosh...
> McIntosh eventually granted Apple the rights to use the name “Macintosh” after a cash settlement. The price reportedly fell between $100,000 and “significantly higher.”
- keville 4y agoAlso including https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
- wnevets 4y ago> although newspaper accounts at the time stated that Apple Computer was buying out Apple Corps' trademark rights for a total of $500 million.[12] On one hand half a billion dollars is an insane amount of money but on the other it doesn't sound enough for what was purchased.