3 ms·
Agree that learning from past efforts can be helpful, but I think you're shooting things down way too early here. I'm not seeing any specific critique you're ma
by npunt 3y ago
Agree that learning from past efforts can be helpful, but I think you're shooting things down way too early here. I'm not seeing any specific critique you're making about mouth-based input being a bad pursuit, in fact the three efforts you linked hardly qualify as evidence against the opportunity:
GlassOuse - very different form factor, bulky and limited appeal to a narrow set of the most extreme users (quadriplegics). Probably too early to market too (2017).
Smart Mouthware - what looks like a crowdfunded two person team, seems more like a brief project than a company. Doesn't seem like a serious enough effort.
Quadjoy - completely different, plugged-in product tied to a chair, very expensive ($1400).
There's all sorts of reasons for having many separate groups pursue the same idea over a period of time until one 'gets it' and defines a category [1]. This includes market timing, tech timing, component costs, financing, eng & biz talent, how the market opportunity is understood and pursued, the myriad of specific product decisions that make subtle but important differences in UX, etc.
Just from a tech timing perspective, a serious company building something in this category today would have a product that is considerably smaller, cheaper, and longer lasting than one launched just a few years ago, due to component & supply chain improvements. A smaller, cheaper device means access to a broader market, including out-of-pocket purchases and selling to users who are in a wider spectrum of disability.
[1]: I wrote about this process of getting to category defining products here, in case its of interest: https://nickpunt.com/blog/category-defining-products/ https://nickpunt.com/blog/category-defining-products/