4 ms·
IANAL, but I don’t know that that would actually be a hurdle. As I understand it, you can apply for a trademark on a name long after you start using it, if you
by Uehreka 4y ago
IANAL, but I don’t know that that would actually be a hurdle. As I understand it, you can apply for a trademark on a name long after you start using it, if you can prove that the word has become associated with your product in its industry.
It’s just riskier to wait, since in the meantime a competitor could try to blur the mark by naming their product similarly to yours, and you’d have no way to stop them if they succeeded in getting a lot of mindshare.
- nomel 4y agoAnd, they can be revoked long after a trademark is received, through genericide [1]! This was even tested with "google" [2]. [1] https://www.bentley.edu/news/popular-brands-had-their-trademarks-revoked-law#:~:text=The%20thermos%2C%20yo%2Dyo%2C,in%20a%20court%20of%20law https://www.bentley.edu/news/popular-brands-had-their-tradem.... [2] https://www.abajournal.com/news/article/google_retains_its_trademark_though_the_name_is_used_as_a_verb_appeals_cour https://www.abajournal.com/news/article/google_retains_its_t...