The brand and the value are interlinked for these luxury retailers. Like part of the value of having a Louis Vuitton bag is the fact that people see me with a L

The brand and the value are interlinked for these luxury retailers. Like part of the value of having a Louis Vuitton bag is the fact that people see me with a Louis Vuitton bag. (The same is actually true of an iPhone as well but there are more stats and specs around it)