> "Does a poor job of increasing conversions" is the opinion of someone that has never looked at the data. The data is biased. The visitors signing up for news

> "Does a poor job of increasing conversions" is the opinion of someone that has never looked at the data. The data is biased. The visitors signing up for newsletters are probably way more interested on average. Also, of there is an A\B test the ones that does not sign up are harder to track. The sign up could probably just aswell be replaced by a big "click this happy emoji if you like my site"-button and marketers would argue the button increases conversion rates.