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> Fashion, like movies is exactly the kind business you would expect to attain a global reach. Why is that so? Fashion is often local to the culture, with diff
by zamnos 4y ago
> Fashion, like movies is exactly the kind business you would expect to attain a global reach.
Why is that so? Fashion is often local to the culture, with different cultures appreciating different, if not opposite things. Eg, tanned skin tone. Tanned skin is popular in America, to the point of having tanning salons - it means you have the leisure time to spend it outside. In China, the opposite is true: tanned skin means you're so poor, you work outside. Fairer skinned people have the money to not go outside to work. Thus, what's fashionable isn't been the two countries isn't going to be the same because of similar differences in culture, so it's hard for me to take that for granted that fashion should be movies. And then even then, movies have the similar problem. How many Bollywood hits are global hits?
- DubiousPusher 3y agoAbsolutely, you have to localize or internationalize cultural products. Culture export mostly does the later, relying on the fact that colonialism and international consumer capitalism have created a veneer of "common" culture across many geographies. I mean that from a physical standpoint it's easier to export these things. This because they can largely be exported without a great deal of material or persons moving across borders. For obvious reasons, it's easier to export a purse than a house. Also, from a legal perspective it is easier. Cars are a great example of this. Car companies have had to expend an enormous amount of effort and money for even just the opportunity to build cars in another country, much less wholly import them there.