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> Why do people (who common don't actually have wealth of any kind) find themselves victim/attracted to this marketing message? Why do people watch tv or movie
by lancesells 4y ago
> Why do people (who common don't actually have wealth of any kind) find themselves victim/attracted to this marketing message?
Why do people watch tv or movies, or read and post comments on HN? There are very clearly better things to be doing with your time and life. In the end it makes someone feel good for however long.
- hackitup7 4y agoI think you nailed it. These products are about feeling good and honestly I think they do more for humanity than people who sell guns or ads or coal. There are of course good points above in that the iPhone has significantly more functional utility over replacement than a luxury handbag or luxury spirits (I would argue that some of LVMH's cosmetics products such as those from Sephora or Fenty actually do provide differentiated utility). Another side of this is that these luxury retail companies are not run by a bunch of silly, unsophisticated people. They have absolutely savage businesspeople at the helm, and they run very sophisticated logistics in addition to the fluffier branding (which I'd argue isn't even fluffy, they are literally the best in the world).
- MuffinFlavored 4y ago> honestly I think they do more for humanity they help poorer people transfer their wealth to Bernard Arnault (who is already worth $240b+)