> It's not as "cool" to get a Tesla anymore, and that's undeniably brand damage. To unpackage this further: a big part of Tesla's "cool" was that in allowed c

> It's not as "cool" to get a Tesla anymore, and that's undeniably brand damage. To unpackage this further: a big part of Tesla's "cool" was that in allowed customers have luxury and performance while not trading off being "green", and by implication being pro-social. It was a have-your-cake-and-eat-it deal, for those who could afford it. People who had to accept tradeoffs bought a Nissan Leaf. Now there are more EV options, and Musk's behavior has done irreparable damage to the pro-social brand associations that Tesla had. It's now more associated with the tech-bro archetype, and all the baggage that carries, similar to how Wall St guys were associated with Lambos a few decades ago. That said, I still see plenty of new Teslas on the road in liberal areas, but they are often rationalized in practical terms, not with the religious zeal that customers used to have.