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The phrase was coined years ago partially by the same writer: https://www.buzzfeednews.com/article/ryanmac/why-are-these-posts-taking-over-your-linkedin-feed-be

• abalashov 4y ago
  I'm one of those people who keeps learning neologisms from 2017 and thinking they're new -- I guess that's what it means to be pushing 40 -- but I'm not ashamed to say that "broetry" is my new word of 2023. I don't care if everyone else has moved on, I'm bringing it back, complete with the wide-eyed wonder and innocent delight of a child discovering a new kind of play for the first time. This is brilliant. Thank you giving vocabulary to a concept hitherto ineffable, or at least unwieldy and difficult to bracket within my existing verbal facility. Broetry!
• rsynnott 4y ago
  I hadn't realised this had a name (I'd always just called it LinkedIn-spam), and "broem" is perfect.