> It doesn't help that the close button is sometimes barely visible. This particular dark pattern is nasty and unfortunately common across more than just newsl

> It doesn't help that the close button is sometimes barely visible. This particular dark pattern is nasty and unfortunately common across more than just newsletter popups. It doesn’t trip me up but I could see how others could fall victim to it. If opting out is so strongly preferred by users that you have to try to hide the opt-out button for users to do anything else, maybe you shouldn’t be trying to do the thing they’re so adamantly opting out of.