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What percentage of people immediately bounce off your site as soon an aggravating interruption like this appears? I know I do. Have you measured if customers st

• idopmstuff 3y ago
  > Have you measured if customers stay longer if you don't display the interruption? That's not the right metric. I care about whether people buy things, and since I can measure that directly, it's better to do so than to measure intermediate metrics like time on page. Revenue is meaningfully better with the popup than without. > Of that 6% how many actually read the newsletter as opposed to sending it to spam? Is that percentage more valuable to you than keeping people on the site? Open rates vary from 20-40% depending on the type of email. Yes, it is more valuable. I'll reiterate something I said in another comment, which is that there are a lot of people who don't think of this kind of thing as an aggravating interruption. Most of my new users come in because they click on Facebook ads, which are anathema to a lot of folks on HN but a normal, reasonable thing to look at and maybe click on to a much broader swathe of the world. I'm optimizing for those people, not HN folks.