"If “the rule of seven” — that a customer needs to interact seven times before buying — is marketing 101, why does the site demand a newsletter conversion bef

"If “the rule of seven” — that a customer needs to interact seven times before buying — is marketing 101, why does the site demand a newsletter conversion before a new user has even finished reading one article?" This seems to really misunderstand things - if the customer has hit your website because they came to one of your SEO-optimized blog articles, there is a very solid chance they're not going to stumble upon your site again. The point of the newsletter conversion is to give you a chance to get those seven interactions.