4 ms·
> The main reason is that it's the only traffic that you own. It's not at the mercy of someone else's algorithm. You are at the mercy of Gmail/Outlook's spam f
by ffpip 3y ago
> The main reason is that it's the only traffic that you own. It's not at the mercy of someone else's algorithm.
You are at the mercy of Gmail/Outlook's spam filtering algorithms
- quickthrower2 3y agoNot really, not if you pay your protection money to one of the email sending services.
- arvidkahl 3y agoThis becomes a question of orders of magnitude. On Twitter/Instagram/whatever, you're exposed to the arbitrary censorship choices of the platform AND the risk of being deplatformed for any reason. Once that happens, you don't just lose deliverability, you lose every single relationship you had. With an email list, at least you retain the list should your deliverability tank. It might take a lot of work to migrate to a new non-deny-listed setup, but at least you have a (hopefully double-)opted-in relationship with each prior reader still.
- ghaff 3y agoA lot of fairly low quality (but at least semi-legit) newsletters that I probably didn't explicitly sign up for end up in my Gmail SPAM folder--probably because enough people have flagged them as SPAM. But I actually find it pretty uncommon for a newsletter I directly signed up for to end up there.
- sharemywin 3y agoespecially if you mark it not spam when you sign up