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Can anyone explain why Google and DuckDuckGo made this change? I don't see how this impacts them selling ads. My only thought is its technically expensive to su
by itake 4y ago
Can anyone explain why Google and DuckDuckGo made this change? I don't see how this impacts them selling ads. My only thought is its technically expensive to support?
- thornewolf 4y agoBoolean search is pretty expensive computationally. Maybe they are so far disconnected from that initial implementation that there is no semblance of support anymore?
- marginalia_nu 4y agoI'm not convinced this is true. It's more likely they're moving away from a keyword model of search toward a more natural language model because the AI hypetrain goes choo-choo. It's genuinely difficult to do both of these at the same time. You can do keyword search well, you can do natural language search well, you can't do both at the same time. What you get in a mixed paradigm is confusing and unpredictable results. This is mostly a limitation in query understanding. The traditional boolean index is still there. Natural language search engines typically first do a series of traditional keyword searches to identify candidate results, and then re-score them using a natural language understanding of the query.
- Kiro 4y agoYou mean Google and Bing. Must really suck to be DDG, being under the mercy of Bing but can't publicly blame these changes on them since they want to downplay their dependency.