I try to apply powers of ten thinking. If I have 10 users then I should build for 100. If I have 100 users, build for 1,000. (Of course this rule of thumb onl

I try to apply powers of ten thinking. If I have 10 users then I should build for 100. If I have 100 users, build for 1,000. (Of course this rule of thumb only applies if you’re not shrinking and not doing crazy growth.)