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I'd bet a large sum that the price of licensing the Star Wars brand is a greater part of the cost of a Lego Star Wars set than all of the plastic in it.
by onion2k 4y ago
I'd bet a large sum that the price of licensing the Star Wars brand is a greater part of the cost of a Lego Star Wars set than all of the plastic in it.
- jacquesm 4y agoI definitely would not be taking the other side of that bet, you can simply compare the per kg price of the branded sets vs the ones that are 'just' Lego.