4 ms·
This wreck will be studied in marketing courses for decades and decades. It's just amazing how badly this was played. Musk bought the company, immediately wen
by ajross 4y ago
This wreck will be studied in marketing courses for decades and decades. It's just amazing how badly this was played. Musk bought the company, immediately went to war against his biggest customers[1], then demanded that they all then pay him for a previously-free feature that... didn't actually do anything for the people who had it[2]. What did he think was going to happen?
And the hilarious thing is that they're rolling it back now, by adding the blue check mark manually to "important" (or just popular) accounts that would be most subject to impersonation, essentially using it to mark "Twitter knows who this person is" as a signal to everyone else. Which is... exactly what the feature was for originally.
[1] Journalists, pundits and havers-of-opinions.
[2] At its core, the check mark is a feature for the rest of us, so we don't get scammed by reading imposter accounts.
- archsurface 4y agoThis wreck will be studied in marketing courses for decades and decades. Wait 'til you hear about Bud Light.
- nerdbert 4y agoBud light is as fine as it needs to be. They've been slowly losing market share for years, and that's built in to expectations. Now there's a localized drop in sales in a few areas which will fade away in a month or two as people move on to the next manufactured outrage, and it will return to its previous trend.
- nickthegreek 4y agoBudlight sent a few customized cans directly to an popular Influencer. They didn’t even put them in stores. Frankly, it just shows the idiocy of a portion of their customer base more than being a bad marketing campaign.
- PartiallyTyped 4y agoStock’s up and has been going up since that sponsorship. Twitter lost half its value according to Elon of all people.
- suddenclarity 4y agoThis is factually incorrect. The ad was posted on April 1, a Saturday. On the last open stock day, the stock was at $66.73. After the ad, it started to slip. When news stories broke on April 4, it dropped from $66.34 to $63.38. Since then, it has climbed to $65.52. It's undeniable that the stock is still down. With that said, it's less than what some people seem to think. But it's also just a stock value which is based on speculation. The important sales figures will be visible far later. Bud seems to take it seriously by replacing the people in charge and doing a terrible ad targeting "patriots".
- deleted 4y ago[deleted]
- epistasis 4y agoYou might want to find some better news sources.
- dymk 4y agoPissed off a bunch of transphobes, worth it honestly
- throwawayacc5 4y ago[flagged]