In some publications it's almost a formula. Headline: <something that sounds really interesting about the war in Ukraine> First para: For the uninitiated, it'

In some publications it's almost a formula. Headline: <something that sounds really interesting about the war in Ukraine> First para: For the uninitiated, it's easy to mistake Ilya Shevchenko for an everyday middle-aged Ukrainian man. His short-cropped brown hair, mild paunch, and gentle demeanour are disarming. When we first met, he insisted that we finish our cup of tea before we discussed important matters. [And so on]