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YouTube is amazing but a couple of disappointments: 1: YouTube financially rewards 12 minute videos. I feel like this has resulted in a collapse in creativity

YouTube is amazing but a couple of disappointments: 1: YouTube financially rewards 12 minute videos. I feel like this has resulted in a collapse in creativity as now most videos are 12 minutes. You get what you pay for. 2: being a walled garden, YouTube is devoid of technical innovation. This really hasn’t evolved far beyond broadcast TV and that’s because YouTube owns all the content and developers can’t innovate the core experience.

waboremo 4y ago
YouTube has gotten much much better at rewarding videos based on context not just length. They weren't always great about it, but they've improved tremendously. I can see them further adjusting this, so that say if you've uploaded ~11 minute videos consecutively it'll prevent you from adding that "middle video" ad break (note: I don't know if they already do this). I don't believe these changes have collapsed creativity, there isn't another platform on the planet that is creating as much long form content as on YouTube. People aren't posting their great absurdly high detailed yet entertaining content on Medium or Substack, no it's on YouTube. This has led to a walled garden of sorts, but it's also reaping benefits from their improvements from the days where you could easily game YouTube with shallow thumbnails.
zokier 4y ago
> 1: YouTube financially rewards 12 minute videos. I feel like this has resulted in a collapse in creativity as now most videos are 12 minutes. You get what you pay for. I checked my subscriptions page and of the latest 18 videos, here are the lengths stats * 1× <1min * 3× 4-6min * 1× 10-12min * 6× 13-20min * 7× 20-40min
- Zetice 4y ago
  Levi Rozman talks about this a bit in his videos, I feel like the better rule is that you need at least one ad break, but two is also a good inflection point? I don’t think its 12 the number specifically, but 12 guarantees the first ad break.
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waboremo 4y ago

YouTube has gotten much much better at rewarding videos based on context not just length. They weren't always great about it, but they've improved tremendously. I can see them further adjusting this, so that say if you've uploaded ~11 minute videos consecutively it'll prevent you from adding that "middle video" ad break (note: I don't know if they already do this). I don't believe these changes have collapsed creativity, there isn't another platform on the planet that is creating as much long form content as on YouTube. People aren't posting their great absurdly high detailed yet entertaining content on Medium or Substack, no it's on YouTube. This has led to a walled garden of sorts, but it's also reaping benefits from their improvements from the days where you could easily game YouTube with shallow thumbnails.

zokier 4y ago

> 1: YouTube financially rewards 12 minute videos. I feel like this has resulted in a collapse in creativity as now most videos are 12 minutes. You get what you pay for. I checked my subscriptions page and of the latest 18 videos, here are the lengths stats * 1× <1min * 3× 4-6min * 1× 10-12min * 6× 13-20min * 7× 20-40min

Zetice 4y ago
Levi Rozman talks about this a bit in his videos, I feel like the better rule is that you need at least one ad break, but two is also a good inflection point? I don’t think its 12 the number specifically, but 12 guarantees the first ad break.

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