3 ms·

I'm not sure if the App Store is the amazing marketing tool that it's sold as. There are millions of apps, nobody is going to find yours. The biggest problem

I'm not sure if the App Store is the amazing marketing tool that it's sold as. There are millions of apps, nobody is going to find yours. The biggest problem with Apple's revenue model is that they want the 30% for people that aren't really benefiting from the App Store. Spotify built their brand without Apple, and if you want their app, you just click the link they email you.

dwaite 4y ago
Spotify both acquires new customers because of their iPhone app and directly _through_ their app via in-app purchases. That is the value that Apple intended to charge them for, and Spotify has continued to begrudgingly think that value is worth the headaches.