Is branding the concept in play? I don’t see it being a very good metaphorical fit in comparison to my suggestion below. Branding requires a common theme over m

Is branding the concept in play? I don’t see it being a very good metaphorical fit in comparison to my suggestion below. Branding requires a common theme over multiple things (such as products or events). I think we’re seeing something closer to title optimization in the service of marketing. But even marketing isn’t a great fit. Upon reflecting on the Wikipedia definition of marketing, it strikes me that title optimization is only a tiny part of what “academic research marketing” could be. In the most generous sense, it could mean reaching out to media sources fairly early in the research/writing process to help craft a paper that will be interesting to the desired audience. Wikipedia quotes: > Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. > A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. > Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.