My guess is that Lego customers are also increasingly older. I mean look at the millennium falcon. https://www.lego.com/en-us/product/millennium-falcon-75192

My guess is that Lego customers are also increasingly older. I mean look at the millennium falcon. https://www.lego.com/en-us/product/millennium-falcon-75192 https://www.lego.com/en-us/product/millennium-falcon-75192 https://i.imgur.com/vsxVnSJ.png https://i.imgur.com/vsxVnSJ.png ages 16+ When I think of fancy lego, I think of something like this https://www.lego.com/en-us/product/lego-medium-creative-brick-box-10696 https://www.lego.com/en-us/product/lego-medium-creative-bric... because it has wheels and stuff, not just bricks. I would have imagined "regular" lego was just different sizes of bricks, not even a sloped "roof" brick or wheels. Also I think "made in USA" might help sales in the US and at the very least calms investors?