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Thanks for the answer. I had no idea that Lego had brand deals with other IPs like Marvel, which would definitely explain the drastic ramp up in sales.
by GenerWork 3y ago
Thanks for the answer. I had no idea that Lego had brand deals with other IPs like Marvel, which would definitely explain the drastic ramp up in sales.
- justsomehnguy 3y agoIt's amusing ?hat your GP comment is downvoted, but yes, LEGO pivoted hard in recent years, most notable with Adults Welcome. There were some threads on HN if you are interested. https://www.lego.com/en-us/categories/adults-welcome https://www.lego.com/en-us/categories/adults-welcome
- wingerlang 3y agoNot only that but there are sets for things like FRIENDS, Seinfeld and The Office. Haven't touched LEGO in decades but I still bought two sets to build with my girlfriend, who is a huge fan of one of them. It's a pretty fun evening activity.