I think the problem with integration is probably a man-hours thing. A lot of shops have a hodgepodge of 3rd party tools which are not necessarily the latest&gre

I think the problem with integration is probably a man-hours thing. A lot of shops have a hodgepodge of 3rd party tools which are not necessarily the latest&greatest Cloud/FAANG darlings - Geneos, Jira, ServiceNow, ControlM, Autosys, Tidal. These tools can vary by industry & org size, so maybe finding some traction in a particular slice so that you can really serve that niche can give you more traction, I dunno. It just has to be dead simple to integrate, and it's worth considering some sort of professional services/customer success engineering layer. The problem I've seen is that in every (financial services) org I have worked, the teams responsible for integrations to these types of tools are really operations type teams that do a little development in their spare time. So it never gets done well, or completely. To me, the only benefit of PagerDuty type tool is when it becomes the single point of escalation. If its just one of many, the product will not be sticky within a given org.