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I agree with the Grub Now button looking too much like a random image (or an ad) to be the main Call to Action button. I think removing the bite-mark and addin

I agree with the Grub Now button looking too much like a random image (or an ad) to be the main Call to Action button. I think removing the bite-mark and adding it as an onclick effect would do lots for UX.

jason_shah 15y ago
Agreed, Rob! I think on a higher level this also brings up the more general question of whether a unique, well styled UI element adds or detracts value. It is subjective and varies on a case by case basis. Perhaps a lesson to extrapolate is that taking such a risk with your primary action button can swing conversions a lot whereas taking that risk elsewhere on the page (eg Mailchimp's quirky status messages) adds personality and may help conversions without betting the house. It would be great to compile a list or visualization of successful UI quirks.