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>> “we have like 45 percent click-through rates and 98 percent open rates,” Mr. Kutcher said. I have to think these metrics are BS or just wrong. There is no
by donohoe 4y ago
>> “we have like 45 percent click-through rates and 98 percent open rates,” Mr. Kutcher said.
I have to think these metrics are BS or just wrong.
There is no way enough users have read receipts turned on that they can legitimately claim to track a “98% open rate”
- afavour 4y agoYeah, 98% sounds suspiciously like a delivery rate to me, not an open.
- elicash 4y agoTwilio also reports "the typical open rate for SMS is 98%" though they give marketing messages an average of 82%.
- dghlsakjg 4y agoMy best guess is that the open rate is so high because people clear notifications by opening texts. You also can’t unsubscribe without opening. I get an automated message from my phone provider every month letting me know that I auto paid my bill. I always open it to clear the notification even though I know exactly what it is.