The real issue is with software distribution. You, personally, can turn off Windows Defender, but your users probably have no idea why the app they're trying t

The real issue is with software distribution. You, personally, can turn off Windows Defender, but your users probably have no idea why the app they're trying to run doesn't work when they double click it. They're also probably shown multiple scary warnings that discourage them from using the app and trick them into thinking it's broken or malicious. It's a hurdle just to convince users such an app isn't malware, and then it's an entirely other hurdle to help them actually run the software by bypassing Defender.