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UX Ideas for GrubWithUs
- robgibbons 15y agoI agree with the Grub Now button looking too much like a random image (or an ad) to be the main Call to Action button. I think removing the bite-mark and adding it as an onclick effect would do lots for UX.
- jason_shah 15y agoAgreed, Rob! I think on a higher level this also brings up the more general question of whether a unique, well styled UI element adds or detracts value. It is subjective and varies on a case by case basis. Perhaps a lesson to extrapolate is that taking such a risk with your primary action button can swing conversions a lot whereas taking that risk elsewhere on the page (eg Mailchimp's quirky status messages) adds personality and may help conversions without betting the house. It would be great to compile a list or visualization of successful UI quirks.
- greattypo 15y agoGood analysis. It's great that to be reminded that for as awesome as GrubWithUs seems at first glance, there are always ways it can be improved.
- jason_shah 15y agoThanks, Greattypo! GWU is a great product for sure, but you're right, there's always room for improvement. Even with my own blog, the main content area needs to be larger, photos need to be easier to view, etc. I think critiquing some of the leading startups really forces us to 1) appreciate best practices 2) think more critically about how to be better designers beyond picking the low hanging fruit.