I remember these ads were a bit controversial at the time: https://www.tampabay.com/archive/1997/01/09/astaire-taps-into-tv-ads/ https://www.tampabay.com/archiv

I remember these ads were a bit controversial at the time: https://www.tampabay.com/archive/1997/01/09/astaire-taps-into-tv-ads/ https://www.tampabay.com/archive/1997/01/09/astaire-taps-int... Now I think it's pretty much expected estates will use celebrities to endorse products if it's appropriately tasteful (of course this is not tasteful).