This is fairly easily explained: Tesla actually has competition. People wanted electric cars for years, but no major manufacturers actually made any. Tesla dem

This is fairly easily explained: Tesla actually has competition. People wanted electric cars for years, but no major manufacturers actually made any. Tesla demonstrated that you could make electric cars that were actually good. So people bought them, despite them being relatively premium vehicles, and for quite some time questionable construciton. So we finally get to today, the other big manufacturers have _finally_ got electric cars to market that don't have utterly pointless range (seriously until this last year or so your options were Tesla, or cars you could not commute in). Now Tesla is having to compete with cars that have nearly the same range, but are cheaper, come from companies with less polarizing CEOs, and who have not inextricably tied their brand image to said CEO. To me at this point the only thing that makes Tesla superior to the competition is that they don't have any of the BS with dealers.