I helped cover Apple for a large investment bank. The day of the iPhone announcement in January 2007, I saw a press release from Motorola come across the wire,

I helped cover Apple for a large investment bank. The day of the iPhone announcement in January 2007, I saw a press release from Motorola come across the wire, in which the company announced yet another phone with a keyboard. I felt pity for the unfortunate souls who had designed it, worked on its launch, and wrote the copy for the press release, and who now had to see their efforts fly into the iPhone Hurricane.