As long as you leave runway to safely set it off, you'd want to delay it as much as safely possible to collect as much data as possible. The cost of this launch

As long as you leave runway to safely set it off, you'd want to delay it as much as safely possible to collect as much data as possible. The cost of this launch spread over 3 minutes means the cost per second is extremely high. Another 10 seconds of data is millions of dollars worth of data.