Yup, I think most of Amazon's issues would be solved if they could uniquely identify items. Unfortunately, that would take human labor (can't trust third parti

Yup, I think most of Amazon's issues would be solved if they could uniquely identify items. Unfortunately, that would take human labor (can't trust third parties to be honest about it) and there's still room for errors--after getting the same wrong item again I looked at it carefully. They were shipping me a wrong but very similar (to the point that someone without domain knowledge would likely mistake them) item with a label stuck on that was for the item I was actually after. The probably could do it with returned items, though.