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> If you haven't been spending time thinking about marketing and getting users as part of the process of building your product, then you've already lost. How i
by sagacity 15y ago
> If you haven't been spending time thinking about marketing and getting users as part of the process of building your product, then you've already lost.
How is this so? Care to elaborate upon this a bit?
- polyfractal 15y agoI wouldn't say "lost", but I would say "seriously far behind". You should start marketing the product as soon as you start writing code. Start collecting email addresses, writing blog posts, talking to people, etc etc. When you launch you should ideally have an email list which are already interested in your product. These people are your lifeblood. They will tell you what sucks about your product and what to change. They will tell you that your product isn't what they need...but they will provide critical information about what they really need. Code is only 20% of the battle. Marketing is the other 80%.
- sagacity 15y agoTotally agree, polyfractal, and this is exactly the point I was trying to prompt/cadge out of someone :) I'd say the difference between "lost" and "seriously far behind" is comparable to a "broken heart" and a "not-so-broken heart".