As the cofounder of a streaming service with a 4-letter all-caps name that was misspelled 80% of the time in media coverage, I feel their pain. But also, they

As the cofounder of a streaming service with a 4-letter all-caps name that was misspelled 80% of the time in media coverage, I feel their pain. But also, they can pry my legos from my cold dead hands.