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The only thing he has done is not destroy the Google cash firehose. The advertising cash firehose is perhaps the only thing that matters at Google. But, havin

The only thing he has done is not destroy the Google cash firehose. The advertising cash firehose is perhaps the only thing that matters at Google. But, having been severely caned by ChatGPT and left flat footed on AI i think it’s reasonable to say even that firehose is now at risk.

expertentipp 4y ago
Why why still query and ask any questions to the ad machine?
nubinetwork 4y ago
One could argue he's ruined that too because of all the scam ads they push on a daily basis.
- kevviiinn 4y ago
  I don't see how serving scam ads would impact google, they still get paid to do it
  - LadyCailin 4y ago
    Short term, sure. But they are not a monopoly.
    - hobofan 4y ago
      Maybe not in legal terms. However a 90% market share in a market where the majority of consumers never evaluates switching to a competitor, gives you so much leeway in execution, that there isn't much difference to a monopoly.
      - riceart 4y ago
        > never evaluates switching to a competitor Again: “short term, sure” Unless you have a convincing case for why “never” evaluating switching will last forever.
DSingularity 4y ago
It’s really funny to read this over and over from so many people. You are saying google can’t match and surpass chatGPT? You know, google the people who invented the model architecture used by ChatGPT… the people who wrote the first ML training frameworks and the subsequent most popular one… the ones who designed hardware accelerators to minimize training and inference… the people with enough excess compute to probably train a model with even more parameters? Come on.
- fnord77 4y ago
  70s: "You are saying GM can't match and surpass Toyota for small cars?" etc. history is littered with the dominant player getting shellacked by an upstart And it usually is for political reasons not technical reasons. Bard is a piece of shit. It's probably being held back so that it doesn't compete internally with google search
- justinclift 4y ago
  Yet, here we are. ;)
- autonomousErwin 4y ago
  I've heard this countless times as well and I wonder if the root cause comes from Google's inability to turn its research into practical applications. Case in point, 2017 Google Brain released the "Attention Is All You Need" paper however haven't done anything proactively to deliver it to mass users like OpenAI have done (among others) - perhaps this is the kick that Google needs to remind them that research alone isn't enough, it needs practical applications and the question could be whether Pichai is the right CEO to deliver that
  - DSingularity 4y ago
    TBH no I don’t think that’s the case. I think they are actually approaching this space with care. Whether it’s social media, search, or ChatGPT there is an obvious human-race scale impact that I believe google recognizes that the “disrupters” disregard.
1024core 4y ago
> The only thing he has done is not destroy the Google cash firehose. Unfortunately, this recent LLM trend will seriously threaten it. If an LLM can provide the answer, then why would a user click to go to a website? And if there are no clicks to a website, why would the website curate the information? How will they make money? The long-term effects of how LLMs are integrated into Search are still unknown. Of course, MSFT would love to push Google into LLMs, as that hurts their ads business. Also (as I mentioned in an earlier comment) he has been milking that cow a bit too much. The ad load on Google sites has gone through the roof. A fair(er) comparison of his performance would be to see how much revenue Google would make at the same ad load as in 2015. Any idiot can make 5x more revenue in the very short term by showing 20x more ads. That is not rocket science. What _is_ interesting is if you can do it without increasing the ad load. That's where the real magic lies.

expertentipp 4y ago

Why why still query and ask any questions to the ad machine?

nubinetwork 4y ago

One could argue he's ruined that too because of all the scam ads they push on a daily basis.

kevviiinn 4y ago
I don't see how serving scam ads would impact google, they still get paid to do it
- LadyCailin 4y ago
  Short term, sure. But they are not a monopoly.
  - hobofan 4y ago
    Maybe not in legal terms. However a 90% market share in a market where the majority of consumers never evaluates switching to a competitor, gives you so much leeway in execution, that there isn't much difference to a monopoly.
    - riceart 4y ago
      > never evaluates switching to a competitor Again: “short term, sure” Unless you have a convincing case for why “never” evaluating switching will last forever.

DSingularity 4y ago

It’s really funny to read this over and over from so many people. You are saying google can’t match and surpass chatGPT? You know, google the people who invented the model architecture used by ChatGPT… the people who wrote the first ML training frameworks and the subsequent most popular one… the ones who designed hardware accelerators to minimize training and inference… the people with enough excess compute to probably train a model with even more parameters? Come on.

fnord77 4y ago
70s: "You are saying GM can't match and surpass Toyota for small cars?" etc. history is littered with the dominant player getting shellacked by an upstart And it usually is for political reasons not technical reasons. Bard is a piece of shit. It's probably being held back so that it doesn't compete internally with google search
justinclift 4y ago
Yet, here we are. ;)
autonomousErwin 4y ago
I've heard this countless times as well and I wonder if the root cause comes from Google's inability to turn its research into practical applications. Case in point, 2017 Google Brain released the "Attention Is All You Need" paper however haven't done anything proactively to deliver it to mass users like OpenAI have done (among others) - perhaps this is the kick that Google needs to remind them that research alone isn't enough, it needs practical applications and the question could be whether Pichai is the right CEO to deliver that
- DSingularity 4y ago
  TBH no I don’t think that’s the case. I think they are actually approaching this space with care. Whether it’s social media, search, or ChatGPT there is an obvious human-race scale impact that I believe google recognizes that the “disrupters” disregard.

1024core 4y ago

> The only thing he has done is not destroy the Google cash firehose. Unfortunately, this recent LLM trend will seriously threaten it. If an LLM can provide the answer, then why would a user click to go to a website? And if there are no clicks to a website, why would the website curate the information? How will they make money? The long-term effects of how LLMs are integrated into Search are still unknown. Of course, MSFT would love to push Google into LLMs, as that hurts their ads business. Also (as I mentioned in an earlier comment) he has been milking that cow a bit too much. The ad load on Google sites has gone through the roof. A fair(er) comparison of his performance would be to see how much revenue Google would make at the same ad load as in 2015. Any idiot can make 5x more revenue in the very short term by showing 20x more ads. That is not rocket science. What _is_ interesting is if you can do it without increasing the ad load. That's where the real magic lies.