In 15 years of tech reporting I’ve seen this over and over. And yet, no single independent software company has been driven out of business by Apple eating thei

In 15 years of tech reporting I’ve seen this over and over. And yet, no single independent software company has been driven out of business by Apple eating their lunch. There might have been pivots, but indie devs don’t go bust overnight because Apple makes something similar to what they do. Apple getting into a space means an order of magnitude jump for the space itself, with increased user interest and discovery of alternative apps as well. Nonetheless, this is a very easy narrative to present before the narrative and there will always be a colleague in a big newspaper who will write the same article again, with the same disgruntled indie dev crying wolf. So it goes.