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Facebook's targeting, down to segmenting people who believe in the "white genocide conspiracy theory" into their own category[1], that allowed CA to laser pinpo
by heavyset_go 4y ago
Facebook's targeting, down to segmenting people who believe in the "white genocide conspiracy theory" into their own category[1], that allowed CA to laser pinpoint groups of people to show ads to[2], was a key part of the scandal, as was the fact that Facebook's API "leaked" information about users. I say "leaked", because it was the same kind of data a lot of APIs offered at the time and still do[3]. That data was offered for free to anyone with an API key.
[1] https://theintercept.com/2018/11/02/facebook-ads-white-supremacy-pittsburgh-shooting/ https://theintercept.com/2018/11/02/facebook-ads-white-supre...
[2] https://www.theguardian.com/uk-news/2018/mar/23/leaked-cambridge-analyticas-blueprint-for-trump-victory https://www.theguardian.com/uk-news/2018/mar/23/leaked-cambr...
[3] https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Analytica_data_scandal#Information https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...