3 ms·

It's the other way around. Running multiple brands on a single platform is a huge cost advantage.

• panick21_ 3y ago
  No it isn't. If you sell 1 million vehicles of 5 brand or 1 million vehicles on 1 brand, you clearly save a huge amount of money not to have to design 5 different cars and 5 different production lines, 5 different versions of the software, 5 different companies that each have their own overhead and so on. Tesla makes the same Model Y on 4 different factories and produces more of them then all SUV that VW makes on their platform. And VW produces it in many more different plants. Having multiple brands on one platform is only an advantage if you somehow think that having multiple brands increases your sales.
  • user_named 3y ago
    You don't get it. Having more brands is a way to increase sales.
    • panick21_ 3y ago
      I literally wrote that, so I do get it, but brands are not magic. If Toyota has far fewer brands then, VW and yet the sell more cars. How is that possible? Brands are supposed to help sell more. Do you think Tesla would sell more cars if they just split into 5 different brands? Also, if brands are so great, why not split into 100 brands. Clearly based on your opinion, brands are good therefore more brands are better.