A non-insignificant amount of freelance writers are (were?) just writing spam blogs for SEO (aka “marketing copy”). Which in its turn funnels the search results

A non-insignificant amount of freelance writers are (were?) just writing spam blogs for SEO (aka “marketing copy”). Which in its turn funnels the search results into their actual money making business. Very rarely it’s done for the purpose of “good reads”. Writers who focus on “insightful reads” are more of columnists, substack people, personal bloggers whose shtick is writing themselves, rather than finding a freelancer. In my opinion, for the former, the business is dead. Unless search engines figure out a way to derank GPT generated content (most likely will never happen) or they completely ignore random copy while ranking. For the latter, it might be exciting times, since people (I guess, me?) might start searching for actually human generated content.