EEeaagh...getting tired of the upbeat-catchy-music-with-stop-motion-video-and-smarmy-narrator product demos. Who started these? I think it was Apple, not sure

EEeaagh...getting tired of the upbeat-catchy-music-with-stop-motion-video-and-smarmy-narrator product demos. Who started these? I think it was Apple, not sure though...