Exactly. The task ahead is to find something new that brings in a billion or so in profit per quarter, with headspace to several billions. And it needs to be a

Exactly. The task ahead is to find something new that brings in a billion or so in profit per quarter, with headspace to several billions. And it needs to be a kind of winner-takes-all success that cannot be replicated easily. Does the author have any idea how fucking hard this is? It's pretty much a once in a decade event: search, social networking, smartphones, AI. And most of these are ad-driven. So where do you go when you reach peak-ad? The idea that because a company has lots of money and engineers it should be easy to launch one product success after the other at this scale, is insane. It should be thought of as near impossible.