This is why we need taboo-formation around environmentally damaging behaviors and nurture virtuous aspirations towards environmentally responsible spending. Th

This is why we need taboo-formation around environmentally damaging behaviors and nurture virtuous aspirations towards environmentally responsible spending. That is, if it means riding your bike to work, or it is a shift in ostentatious spending, from e.g. square footage to bespoke furniture, keeping up with the joneses can actually be an excellent forcing function. e.g. new england puritans were (are (?)) famously keeping up with the joneses by not buying flashy, wasteful things. Similar mindsets - that are environmentally responsible - need to take hold (and can take hold. be that example.)