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I wonder if you could use the word "Champagne" if you were doing it in a way that clearly showed you were not Champagne. For example, a label that says: "It's n
by gnicholas 4y ago
I wonder if you could use the word "Champagne" if you were doing it in a way that clearly showed you were not Champagne. For example, a label that says: "It's not Champagne, it's just beer!".
If the restriction is on using the word anywhere on the label, that would not work. But if it's more along the lines of trademark law, where the question is whether there would be confusion in the marketplace, it could be allowed.
- lm28469 4y agoI doubt it, plant "milks" face the same issue, they can't display "milk" on the crate, so they do stuff like that: https://www.alpro.com/de/produkte/not-mlk/not-mlk/alpro-not-mlk-fettarm/ https://www.alpro.com/de/produkte/not-mlk/not-mlk/alpro-not-... Maybe the "Ch*mpagne of beers" They probably don't sell that many beers in France anyways, I've never seen that brand here
- ultrarunner 4y agoIs this just in Europe? I thought that recently cooler heads prevailed (for once) in the US regarding plant-based milks
- dfawcus 4y agoEU, plus probably EEA States and Switzerland. There are specific protected terms, since they can refer to places to processes. I believe Champagne is both.
- snovv_crash 4y agoIn Switzerland it's even stricter, only full-fat milk can be called milk. Skim milk is just called "drink".
- herbst 4y agoWe also have plenty of regulations for cheese. Emmentaler in Switzerland (maybe better known as 'swiss cheese') is from actual Emmental, everywhere else it's usually just a cheap copy.
- yongjik 4y agoThankfully these regulations don't seem to hurt much. Here in California, every grocery store has a corner where cow milk and all kind of plant-based milk products are displayed side by side, so it's made extremely obvious that they are comparable beverages. These days the plant-based section may even be larger than the real milk section.
- gnicholas 4y agoThey are comparable in some ways, though I've been surprised at the extent to which different milk substitutes differ from cow milk, and each other. Some are much sweeter, some have little calcium, and some have much less protein. It's nice to have alternatives, but it's important to look at the label to see if you're getting the nutritional aspects of milk that you expect. We drink milk, almond milk, and oat milk, but I pick the liquid based on what I need for a particular purpose.
- bigmattystyles 4y agoI wish it was a separate corner, when the plant based ‘yogurts’ and ‘cheeses’ are right next to the real stuff and I’ve accidentally bought the plant based kind. Makes you wonder why these products can’t just come up with their own name of what they are if they’re so convincing. I’m still waiting for ribeye imitation tofu.
- newaccount74 4y agoOatmilk is extremely popular here and everyone refers to it as oatmilk. I don't understand why you need a different name for it, as long as it is clearly qualified. So you have the weird situation where everyone says "oatmilk", and the package for legal reasons needs to be labelled "oat drink". Lots of opaque, white fluids have traditionally been called "milk"...
- bigmattystyles 4y agoMilks been less of an issue but cheese, yogurt and other products have plant in tiny font and you don’t often realize until you get home.