3 ms·
> Lyft was trying to attract a certain type of person to work for them with their branding and marketing… Could you expand on this a bit? I'm not familiar with
by gundmc 3y ago
> Lyft was trying to attract a certain type of person to work for them with their branding and marketing…
Could you expand on this a bit? I'm not familiar with reputational differences between the two (beyond the early days corporate culture exposès).
- medellin 3y agoLyft continues to push that they are social conscious and cool. Even 2 years ago i had friends who wouldn’t take an uber because uber was such an evil company. Lyft spent significant marketing money on putting that in people head and it was really the only thing the company had going for them.