4 ms·
Lyft was trying to attract a certain type of person to work for them with their branding and marketing… looks like that is finally starting to backfire like I t
by medellin 3y ago
Lyft was trying to attract a certain type of person to work for them with their branding and marketing… looks like that is finally starting to backfire like I thought it would.
Im sure uber drivers do similar but i have taken over 1200 and only had this happen once or twice
- gundmc 3y ago> Lyft was trying to attract a certain type of person to work for them with their branding and marketing… Could you expand on this a bit? I'm not familiar with reputational differences between the two (beyond the early days corporate culture exposès).
- medellin 3y agoLyft continues to push that they are social conscious and cool. Even 2 years ago i had friends who wouldn’t take an uber because uber was such an evil company. Lyft spent significant marketing money on putting that in people head and it was really the only thing the company had going for them.