The ROI of doing it right is negative; that's an assumed cost of most regulations. But it's not negative because it's more complex to build it right - it's nega

The ROI of doing it right is negative; that's an assumed cost of most regulations. But it's not negative because it's more complex to build it right - it's negative because monetization is that much lower even for that so called "tiny minority" that it will materially affect revenue. In most cases it is much simpler to add a one-click reject-all option than to pretend there are users interested in granular choices that present long lists of toggle controls and put that behind a "Manage cookie settings" button. So the "I" of "ROI of doing it right" is lower than the "I" for doing it in a shady way. I completely understand the companies' motives. But to the OP, I disagree that these UIs are because users don't care. It's probably because companies care a great deal more about their profit. Which they should! That's what companies do and that's even why they exist. But let's not pretend users not caring is the problem.