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User indifference is not the problem behind dark patterns. Some of these UIs are clearly designed to discourage people who do care, by making non-essential cook
by yafbum 3y ago
User indifference is not the problem behind dark patterns. Some of these UIs are clearly designed to discourage people who do care, by making non-essential cookie rejection more expensive in terms of user time (one more click, obfuscation, hiding behind a "manage settings" button, walls of legalese...). I'm pretty sure there are orders of magnitude fewer users who want to manage detailed cookie settings at a super granular level, but somehow, as a user who would rather just reject all non-essential cookies, I see a lot of "cookie settings management UI" that I have to "save", when all I could've done with is a "reject all" button. This isn't a user problem.
- gspencley 3y agoI've seen how these types of things play out in companies, though. I'm proud to say that I once did refuse to implement something that I thought was unethical. But I can also understand why companies would want to actively discourage users who care and it's not always a matter of being malicious. It's [usually] a matter of: - The users affected are in the minority - Regulations are forcing us to do something to be compliant - The ROI of doing it "right" is extremely low - So what can we do to be compliant while getting that tiny minority of users to voluntarily GTFO because genuinely don't want to have to worry about such a small niche market?
- yafbum 3y agoThe ROI of doing it right is negative; that's an assumed cost of most regulations. But it's not negative because it's more complex to build it right - it's negative because monetization is that much lower even for that so called "tiny minority" that it will materially affect revenue. In most cases it is much simpler to add a one-click reject-all option than to pretend there are users interested in granular choices that present long lists of toggle controls and put that behind a "Manage cookie settings" button. So the "I" of "ROI of doing it right" is lower than the "I" for doing it in a shady way. I completely understand the companies' motives. But to the OP, I disagree that these UIs are because users don't care. It's probably because companies care a great deal more about their profit. Which they should! That's what companies do and that's even why they exist. But let's not pretend users not caring is the problem.
- TheCoelacanth 3y agoWhat you are describing is 100% malicious. These companies are intentionally ignoring their legal obligations for their own benefit and to their users' detriment. Obviously people making the decision are going to try to come up with a justification to make themselves feel okay about doing it, though.