I don't disagree with the observation that fantasy entities like rebel alliance and the empire they are rebelling against are built using many of the same mecha

I don't disagree with the observation that fantasy entities like rebel alliance and the empire they are rebelling against are built using many of the same mechanisms brands are built with, and with similar goals (recognizability). But it's still ruining the focus of that list. Why not include dwarves? Or Robin Hood's merry men? If it was "fictional logos", those star wars flags might have their place, but Atreides? Yeah, supposedly there's a falcon on their coat of arms, but I couldn't tell if that particular form is from the most recent movie, from a game or some fan art. And it's been only a few weeks since I've seen that movie, there can't be much visual brand going on if I don't recognize.